Google Chrome launches default ad blocker
Google has released an ad blocker for its
Chrome web browser.
Prevent ads being shown to users.
Google announced the movement for reduce the Page complete y auto-reproduction from announcements from video, on others, the year past.
The election from the announcements a block will be determined by the Coalition for best announcements (CBA)-formed by companies like Google y Facebook.
Sites will have 30 days to remove disruptive ads before blocking begins.
A survey of 40,000 U.S. and European Web users found that the most intrusive ads were full-page ads that hid the content of a Web page and advertised animated ads, according to a blog post by Chris Bentzel at Google.
"Chrome will automatically block ads on sites that fail the best ADS standards," Bentzel wrote.
"when at less a request from network has been blocked, Chrome will show at user a message that indicates that the blocking from announcements has occurredas follows like a option for fromenable this configuration....."
The advertising industry generally embraced the move, said Emily Tan, an editor at Campaign magazine.
"at first, people were worried that I would be implementing ad blocking across the board," he told the BBC.
"now everyone has a clearer picture of what they do."
Party from block
Sites that have already altered the ads they display after being warned by Google include the Times and the Chicago Tribune.
However, users who simply want to block as many ads as possible can look for other solutions.
Rival firm Adblock Plus has analyzed how effective a CBA ad detection tool can be, in terms of its ability to block ads described in a CBA white paper published last year.
The analysis found that the CBA blocker was unable to prevent ads that repositioned article text on a web page while users were reading it, for example to make way for auto-play video ads.
"in total, the new CBA-endorsed ad cleaner will only block 16.4 percent of the ad types listed in its white paper," said a spokeswoman for Adblock Plus.
He added that Adblock Plus block the 92,7% of the announcements by comparison.
The Chrome browser is in use on approximately 60% of computers and mobile devices, according to STAT, W3Counter and Net Apps counter statistics.