Galaxy M is Samsung's response to losing to Xiaomi
The Galaxy M is Samsung's response to losing the top spot in India to Xiaomi.
The new mid-range Samsung Galaxy M series will be launched in India on January 28, the company has announced on Amazon India through India Today . The line is expected to consist of three phones in total (the M10, the M20 and the M30), all of which feature the new Infinity-V" teardrop-shaped display from Samsung .
The announcement of the new India-focused phones comes as Samsung is under intense pressure from its Chinese rivals in the country.
According to data from Counterpoint , Xiaomi overtook Samsung's Indian market share in the fourth quarter of 2017 and had a five-point lead as of the third quarter of 2018.
While the exact specs of the phone are still under wraps, Amazon's listing shows that they will have dual rear cameras, a rear-mounted fingerprint sensor, USB-C and a headphone jack.
In an interview with Reuters , Samsung India senior vice president Asim Warsi said the phones would cost between 10,000 and 20,000 rupees ($ 140 to $ 280) and would have large batteries and fast charging.
Last year, Samsung announced that it would try to fight back against its increasingly competitive Chinese rivals, using their mid-range phones to introduce new features before they reach their flagships.
The Galaxy A9 was its first phone with four rear cameras, while the Galaxy A8 was the first to introduce its "Infinity-O" display.
Galaxy M will be the first of the company's phones to feature its new teardrop-shaped display.
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